Blog Assignment #3

In The Grammer of Ornament, Owen Jones argued that "Construction should be decorated, rather than decoration being purposely constructed because there is always room for changes and improvements when constructing something. I agree with this because it makes sense that you decorate the construction so that you don't damage or ruin the decoration that has be carefully done to the construction.

 The necklace above was designed by Janice Law. It is a laser cut umbrella necklace which is made from wood. Its lone role is to be ornamental and is an example of constructed decoration. The umbrella is being perceived in a way that has nothing to with its purpose or the substance it is made from.

Blog Assignment #2

I believe that this object has the continuing curve and is a result of sensuous impulse because through this image I can tell that there has been a lot planning and designing to reach the goal of this object. I can also see the areas in which make the object that attract the eye and bring beauty to it. I also feel that this object makes it hard for the viewers to escape the need to know more about it or the want to know observe longer. The way that this object has been photographed also contributes to the sensuous impulse as it draws the eye in closer to see the full extent of the object and the characteristics that it holds.  

http://www.iransdesign.com/curve-artistic-and-beautiful-bench-design/artistic-and-beautiful-bench-design-curve-1/ 

Blog Assignment #1

Helvetica -
Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann. Helvetica is one of the most widely used sans-serif typefaces. Helvetica is a common choice for commercial wordmarks, including those for 3M, American Airlines, American Apparel, BMW, Jeep, JCPenney, Lufthansa, Microsoft, Mitsubishi Electric, Target, Panasonic, Motorola, and Kawasaki. 

I think that Helvetica is important because before I came to uni, I did not know about Helvetica and the history that lies beyond the font. I also think that it is important because of how common and popular it is around the world.

The Letter

I composed my letter as a normal letter but have an image of a Pandora box as the back ground image. I felt that this was appropriate as I am addressing a singular product and the box has the logo present.

I chose to have this detail image of my letter because this part discusses the possible improvements that Pandora could make to their bracelets.

The Poster

I feel that my precedent image from typographicposters.com relates to my concept for my poster because of the way that the poster is arranged with a semi break line in between the two people which is what I hoped to achieve in my poster allowing the viewer to make their own decision as two which of the two products they would desire.

My final poster shows the contrast between two products allowing viewers and potential customers to make their own decision but at the same time the poster pushes the viewer towards the left hand side of the poster because it is bright and more appealing. 

The Word

For my word I decided to use a 'Thread' of ribbon because this relates back to the elegance my brand. I chose the word 'Connection' because of the connection that customers have with their jewelry and the people that may have contributed to their bracelet. In the creation of my word I also chose to connect the fence that I used together using the second 'N' in the word connection to reinforce the meaning of 'Connection'.